Cooking Channel - Refresh
I had the opportunity to refresh the entire Cooking Channel brand. It was a great challenge for the size of the project and for doing everything remotely (before pandemic). I was fortunate to have such a good partner in Elevation Agency and Cooking Channel, giving me autonomy to explore different concepts and solutions.

Grid / Structure

Colors

Type System

Design

CookingChannel_LeoFranchi_Lacar_Design.jpg

Credits
Client: Cooking Channel
Art Director On-Air: Brian Keenan
Agency: Elevation
Creative Director: Stephen Cocks
Art Director: Dianne Frisbee
Producer: Stephanie Carson
Concept, Design & Animation: Leo Franchi
Sound Designer: Andrew Scott
Music: “Baska Brother” by Parov Stelar (only used for this reel, and without commercial purpose)